Ruby Woo is a blue toned red with a very matte formula. On application you do have to drag it a bit to get it on the lips, but once on it will stay for a very long time. This colour would suit so many skin tones as I think it's just so flattering on many people. I have fallen head if heels with this lipstick and even though I have heard many people say it's too drying for them, I don't agree. Yes it's a Retro Matte so it's dry, but not uncomfortable to wear. I think it's even taken over 'Lady Danger' as my fave red lip. Paired with winged liner or a smokey eye this lipstick is ace and I can see myself wearing it a lot this summer.